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Commanding a powerful presence on the world wide web has become a table stake. A company's web presence has replaced a wide array of communication vehicles.
Need to get some information on a company's product? Go to their web site. Want to find out who's on the management team and what they've done lately? Go to their web site. Want to order a product, get answers to questions, prepare for a meeting, do some competitive research, order some literature? Go to their web site.
Nowadays customers, suppliers, and even potential investors form a first impression from a company's web presence.
And it's not just the homepage - a good cover followed by unfriendly navigation, hard to decipher visuals, or simply too many graphic images will ruin a visit to a website.
Next, you have to be sure that the front end, "the market engine," is tied tightly to all of your company's back-office functions. Everything must work smoothly so that billing, customer care and relationship manangement, inventory, shipping, and even sales can use your web presence as an integrated business tool.
At Mystis Solutions, we've made web presence consulting one of our main practice areas.
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